The Impacts of Advertising

About the lecture

In this lecture, we think about how much advertising people are exposed to and what impact that might have, focusing in particular on: (i) the amount of time and number of different adverts we are exposed to on a daily basis; (ii) the role that schools play in exposing children to product and services advertising; (iii) findings by the APA, including that children under the age of five were unable to distinguish between adverts and programmes; (iv) the powerful impact that advertising of non-nutritious food products has on children’s liking and consumption of them; (v) the hierarchical model of advertising and Zajonc’s mere exposure effect.

About the lecturer

Dr Cathal O’Siochru is a senior lecturer in education studies at Liverpool Hope University and has a background in psychology, research methods and education. Dr O’Siochru’s research interests include the psychology of education, epistemological and pedagogical beliefs, and assessment practices. Some of Dr O’Siochru’s recent publications include 'Action learning: how can it contribute to a collaborative process of pedagogical action research?' (2020) and 'Academic perspectives of metrics: Procedural justice as a key factor in evaluations of fairness' (2019).