This course, by Dr Ayoub Bouguettaya (University of Birmingham), explores social influence in its three primary forms: obedience, compliance, and conformity. In the first module, we think about what social influence is and the power it can have,...
Dr Ayoub Bouguettaya
In this course, Dr Stephen Gibson (York St John University) discusses Stanley Milgram’s obedience experiments. Module one begins by introducing Milgram’s experimental procedure and the findings which resulted from his study. We then ...
Dr Stephen Gibson
York St John University
In this course, Mr Kevin Silber (University of Derby) discusses conformity, a type of social influence which describes changes in a person’s behaviour, thoughts and feelings in response to a group norm. We begin with a definition of the term ...
Mr Kevin Silber