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Social Influence – Applying Social Psychology Research

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About this Course

About the Course

In this course, Dr Ayoub Bouguettaya (University of Birmingham) explores the applications of social psychology research to the real world, with a focus on combatting negative behaviour. In the first lecture, we think about the ethics, obedience and heroism present in an imagined field study. In the second lecture, we think about the ethical considerations which need to be made when undertaking social psychology research. In the third lecture, we think about the ‘right’ way to conduct social psychology research, specifying statistics and tools, context, and associated factors. Next, we think about heroism and what it means to perform heroic behaviour. In the fifth and final lecture, we think about Peter Badger’s actions during the COVID-19 pandemic in reference to the definitions of heroism that have been discussed.

About the Lecturer

Dr Ayoub Bouguettaya is a lecturer in the School of Psychology at the University of Birmingham. Dr Bouguettaya’s research interests are in social psychology and how knowledge from that field can be applied to others, particularly health, including how we can apply social identity theory to societal problems, as well as investigating the different perspectives one might take on those issues. Some of Dr Bouguettaya’s recent publications include 'The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review' (2020) and 'The Effect of a Food Addiction Explanation Model for Weight Control and Obesity on Weight Stigma' (2020).