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Public Opinion

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About this Course

About the Course

In this course, Dr Catherine Happer (University of Glasgow) explores the topic of public opinion. In the first module, we look at how the media reflects and influences power. Then, we explore how public opinion is formed and how the media influences this process. After this, we look at the role of the media in electoral outcomes. In the penultimate module, we look at public opinion beyond the mainstream media and social media. Finally, we discuss public opinion as it relates to sustainability and climate change.

About the Lecturer

Dr Catherine Happer is the Director of the Glasgow University Media Group. She primarily works as a Sociologist at the University of Glasgow, with a focus on examining the role of the media in the construction of public understanding and belief. Before working in academia, she previously worked as an Audience Researcher and later Factual programme-maker at the BBC. In 2015, Catherine launched a new Masters in Media, Communications and International Journalism at Glasgow University.