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1. What is Prejudice?
About this Lecture
In this module, we introduce the three key concepts of this course: (i) stereotyping, (ii) prejudice and (iii) discrimination. We begin with a definition of stereotyping as ‘an exaggerated, often negative view of people who are not like us’ and consider Fiske and Taylor’s Cognitive Miser Theory as an attempt to explain why people stereotype others. We then move on to explore the difference between overt and covert prejudice and discuss how the latter can be measured using the Implicit Association Test. Finally, we consider Allport’s research on prejudice and how it can lead to discrimination.
In this course, Dr Juliet Wakefield (Nottingham Trent University) discusses prejudice, stereotyping and discrimination. We begin, in module one, with a definition of these three concepts, before moving on, in module two, to explore some social psychological explanations for prejudice, focussing in particular on the ‘authoritarian personality’ and Realistic Conflict Theory. Next, we think about a classic study exploring the latter – Sherif’s Robbers Cave study – in module three. Module four focusses on Social Identity Theory as a way of explaining how ingroup-outgroup dynamics can serve to fuel prejudice. In module five, we think about a specific target of prejudice by considering sexism or gender discrimination, while module six looks at the potential effects of stereotyping, prejudice and discrimination on those targeted and their wider communities.
Dr Juliet Wakefield is a senior lecturer in the Department of Psychology at Nottingham Trent University. Dr Wakefield is a member of the Groups, Identities, and Health research group and has research interests in the social identity approach and implications of group membership. Some of Dr Wakefield’s recent publications include ‘Communities as conduits of harm: a social identity analysis of appraisal, coping and justice-seeking in response to historic collective victimisation’ (2022) and ‘The link between family identification, loneliness, and symptom severity in people with eating disorders’ (2022).
Cite this Lecture
Wakefield, J. (2019, September 27). Social Influence – Prejudice - What is Prejudice? [Video]. MASSOLIT. https://massolit.io/courses/prejudice/what-is-prejudice
Wakefield, J. "Social Influence – Prejudice – What is Prejudice?." MASSOLIT, uploaded by MASSOLIT, 27 Sep 2019, https://massolit.io/courses/prejudice/what-is-prejudice