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Language and Power

5. Multimodality

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About this Lecture

Lecture

In this module, we think about the construction of power and ideology in other modes of representation, focusing in particular on images. As we move through the module, we consider: (i) the concept of multimodality, and some of the issues faced by researches working across multiple modes; (ii) the work of Gunther Kress and Theo van Leeuwen and impact of point of view, and the gaze and gesture of the represented participants, in determining the viewer's relationship with an image; (iii) the impact on the viewer of a photograph being taken from an oblique camera angle versus one taken from a frontal angle; (iv) the concepts of agency, transitivity, and intersemiosis (the interaction between different modes); and (v) the use of metaphor and syntax in multimodal texts.

Course

In this course, Professor Christopher Hart (Lancaster University) explores the ways that language can serve to enact power and enable social inequalities and injustices, particularly in relation to social issues such as immigration and political protests. In the first module, we introduce the concept of a text and consider the relationship between language and power in society. In the second module, we begin to explore the models and methods available to critical discourse analysis (CDA) to help deconstruct textual meanings and consider their relations to power and ideology. In the third module, we think about how power and ideology are encoded through some of the grammatical choices a text may present, before turning in the fourth module to consider the impact of a single linguistic feature – metaphor. In the fifth and final module, we think about the construction of power and ideology in other modes of representation, focusing in particular on images.

Lecturer

Prof. Christopher Hart is Professor of Linguistics at Lancaster University. His research draws on insights and methods from cognitive science and critical discourse analysis to investigate the links between language, cognition and social/political action. Some of his recent publications include Discourse, Grammar and Ideology: Functional and Cognitive Perspectives (2014), (as co-editor with D. Kelsey) Discourses of Disorder: Riots, Strikes and Protests in the Media (2018), and (as editor) Cognitive Linguistic Approaches to Text and Discourse: From Poetics to Politics (2019).

Cite this Lecture

APA style

Hart, C. (2022, April 20). Language and Power - Multimodality [Video]. MASSOLIT. https://massolit.io/courses/language-and-power-hart/multimodality

MLA style

Hart, Christopher. "Language and Power – Multimodality." MASSOLIT, uploaded by MASSOLIT, 20 Apr 2022, https://massolit.io/courses/language-and-power-hart/multimodality

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