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About this Course
About the Course
This course, by Dr Ayoub Bouguettaya (University of Birmingham), explores the individual versus situational factors debate. In the first module, we think about what drives behaviour and the tendency to focus on internal/individual factors when evaluating a person’s behaviour. In the second module, we think about the doctrines of traits and situationism, as well as trait activation theory. In the third module, we think about how personality acts as a determinant of behaviour and how a trait is defined. Next, we think about social situations and the tendencies of many people to act in similar ways when confronted with certain situations. In the fifth and final module, we think about some key questions which surround the individual versus situational factor debate, including whether personality itself is a Western construct.
About the Lecturer
Dr Ayoub Bouguettaya is a lecturer in the School of Psychology at the University of Birmingham. His research centres around social psychology and how knowledge from that field can be applied to others, particularly health. Dr Bouguettaya is interested in how we can apply social identity theory to societal problems, as well as investigating the different perspectives one might taken on those issues. His recent publications have spanned a breadth of topics including social identification, eating behaviours, conspiracy theories, and behavioural economics.