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Child Psychology – The Impacts of Advertising

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About this Course

About the Course

This course, by Dr Cathal O’Siochru (Liverpool Hope University), explores the impact of advertising on children. In the first module, we think about how much advertising children are exposed to and the impacts it might have. In the second module, we think about persuasion and its role in advertising. In the third module, we think about how advertising can promote stereotypical views and the negative impacts for both the group(s) being stereotyped and the individual(s) exposed to them. Next, we think about how gender is represented in advertising. In the fifth and final module, we think about ways in which we can teach children to be more resilient to the influences of advertising.

About the Lecturer

Dr Cathal O’Siochru is a senior lecturer in education studies at Liverpool Hope University and has a background in psychology, research methods and education. Dr O’Siochru’s research interests include the psychology of education, epistemological and pedagogical beliefs, and assessment practices. Dr O’Siochru’s recent research includes Action learning: how can it contribute to a collaborative process of pedagogical action research? (2020) and Academic perspectives of metrics: Procedural justice as a key factor in evaluations of fairness (2019).

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