About the lecture

In this lecture, we look to understand what statistics are and why they matter, focusing on three examples: (i) why a drug tester might be fired for finding that their drug lowers the blood pressure of people who had previously been reading as having high blood pressure; (ii) why reinforcing commonly damaged parts of fighter planes could have no effect on the number who safely return from battle; (iii) how you could prove that a coin is biased in a coin flip.

About the lecturer

Dr Ayoub Bouguettaya is a lecturer in the School of Psychology at the University of Birmingham. Dr Bouguettaya’s research interests are in social psychology and how knowledge from that field can be applied to others, particularly health, including how we can apply social identity theory to societal problems, as well as investigating the different perspectives one might take on those issues. Some of Dr Bouguettaya’s recent publications include 'The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review' (2020) and 'The Effect of a Food Addiction Explanation Model for Weight Control and Obesity on Weight Stigma' (2020).