About the lecture

In this lecture, we think about quantitative data collection, focusing in particular on: (i) methods of collection, which include experiments, surveys, content analysis of communications, and observations; (ii) some key advantages of quantitative data, including ease of analysis, ease of comparing groups, ability to see relationships between variables, and a lesser vulnerability to biases; (iii) some key disadvantages of quantitative data, including a lack of detail; (iv) the nature of these two data types to be relevant under specific circumstances and research goals.

About the lecturer

Dr Eduardo Vasquez is a senior lecturer in the School of Psychology at the University of Kent. His research interests include aggression, inter-group relations/conflict, and the influence of alcohol on social behaviours. Some of Dr Vasquez’s recent publications include 'Are you insulting me? Exposure to alcohol primes increases aggression following ambiguous provocation' (2014), 'Any of them will do: In-group identification, out-group entitativity, and gang membership as predictors of group based retribution' (2015), and 'The sexual objectification of girls and aggression towards them in gang and non-gang affiliated youth' (2017).