About the lecture

In this lecture, we think about types of data, focusing in particular on: (i) qualitative data as data which is written up in words, like a description or an interview; (ii) quantitative data, as the more usually found number-based data, and the ways in which researchers might adapt qualitative data to be quantifiable; (iii) the comparison between discrete and continuous data, the former being split into nominal and ordinal data, and the latter into ratio and interval data; (iv) primary versus secondary data, the former being collected directly from the source, while the latter is collected without its final use in mind.

About the lecturer

Dr Ayoub Bouguettaya is a lecturer in the School of Psychology at the University of Birmingham. Dr Bouguettaya’s research interests are in social psychology and how knowledge from that field can be applied to others, particularly health, including how we can apply social identity theory to societal problems, as well as investigating the different perspectives one might take on those issues. Some of Dr Bouguettaya’s recent publications include 'The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review' (2020) and 'The Effect of a Food Addiction Explanation Model for Weight Control and Obesity on Weight Stigma' (2020).