About the lecture

In this lecture, we think about the types of conformity as defined by Kelman (1958), focusing in particular on: (i) compliance; (ii) identification; (iii) internalisation; (iv) the characteristics of each type of conformity; (v) some examples of each.

About the lecturer

Mr Kevin Silber is a senior lecturer at the University of Derby where he primarily teaches biological psychology modules. Mr Silber is also an AQA A-Level examiner and is involved in authoring texts for A-Level psychology. Having started life as a neuroscientist, Mr Silber’s research interests still lie in biologically oriented topics. However, his main research interest is now focused on body image. Some of Mr Silber’s recent publications include ‘Working memory in children: A developmental approach to the phonological coding of pictorial material’ (2011) and ‘Sexual orientation and the sleep-wake cycle: A preliminary investigation’ (2000).