About the lecture

In this module we explore the roots and intellectual background of audience reception theory, focusing in particular on: (i) Uses and Gratifications theory and the work of Katz and Blumler; (ii) poststructuralism and academic emphasis on the importance of language in shaping experience; (iii) feminist studies.

About the lecturer

Dr Catherine Happer is the Director of the Glasgow University Media Group. She primarily works as a Sociologist at the University of Glasgow, with a focus on examining the role of the media in the construction of public understanding and belief. Before working in academia, she previously worked as an Audience Researcher and later Factual programme-maker at the BBC. In 2015, Catherine launched a new Masters in Media, Communications and International Journalism at Glasgow University.